Wheatpaste Poster Campaign in Atlanta, Georgia | East Coast Wheatpaste
East Coast Wheatpaste is a trusted wheatpaste agency providing professional wheatpaste printing and installation services in Atlanta, Georgia, specializing in 24x36 and 48x72 wheatpaste posters. Our team recently executed a large-scale wheatpasting campaign in Atlanta for New Balance and Foot Locker, delivering high-impact street visibility across the city’s busiest areas.
New Balance & Foot Locker Wheatpaste Campaign Overview
This guerrilla marketing campaign included 40+ strategic locations and featured over 500 printed 24x36 wheatpaste posters installed throughout downtown Atlanta, midtown Atlanta, and other high-traffic neighborhoods. The campaign showcased four unique 24x36 designs, installed in a checkerboard format to create a bold, attention-grabbing street presence.
Atlanta proved to be an ideal market for 24x36 wheatpaste posters, as the majority of walls and surfaces throughout the city can easily accommodate one to two full poster sets per location. This allows for strong repetition, visual consistency, and wider coverage across multiple neighborhoods.
Why 24x36 Wheatpaste Posters Work Best in Atlanta
Unlike some major cities, Atlanta is uniquely suited for 24x36 wheatpaste campaigns. The city offers a high number of pocket locations that naturally support smaller poster formats. While 48x72 wheatpaste posters can be effective for single-design campaigns, most Atlanta locations cannot support more than one or two 48x72 posters, making multi-design installations less practical at that size.
For campaigns featuring multiple creative variations—like this New Balance and Foot Locker activation—the 24x36 format delivers maximum flexibility, scalability, and impact throughout downtown and midtown Atlanta.
Longer Visibility in Atlanta’s Growing Guerrilla Marketing Scene
One of the standout advantages of wheatpasting in Atlanta is longevity. Compared to more saturated markets, the guerrilla marketing scene in Atlanta is still growing, which means less competition and fewer overlapping campaigns. As a result, wheatpaste posters in Atlanta tend to stay up longer, remain more visible, and experience minimal tampering or cover-ups.
With limited competition, brands benefit from increased exposure—your posters receive the spotlight instead of being buried under layers of competing creatives.
A Successful Wheatpaste Campaign in Atlanta
Overall, this Atlanta wheatpaste campaign was a major success for New Balance and Foot Locker, delivering extended visibility, strong street-level engagement, and consistent brand presence across some of the city’s most active areas.
Wheatpasting Services in Atlanta, Georgia
If you’re looking for professional wheatpasting services in Atlanta, GA, East Coast Wheatpaste offers printing and installation of 24x36 and 48x72 wheatpaste posters tailored to your campaign goals.
Contact East Coast Wheatpaste today to activate your next wheatpaste poster campaign in Atlanta.
